Our Leaders

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OUR LEADERS

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Our Leaders

Boar Of Directors
Board of Commissioners

BOARD OF DIRECTORS

Apparel MANUFACTURE

Daniel Tirta Kristiadi

CEO/President Director

Daniel Tirta Kristiadi

CEO/President Director

Daniel Tirta Kristiadi completed his Industrial Engineering education at National Chiao Tung University Taiwan and earned a Master of Business Administration at Macquarie University Sydney. Since 2019 until now he serves as CEO and President Director of Binabusana Group. Previously, in 2012-2018 he was the Managing Director of PT Kirana Megatara. Earlier between 1998-2011 he led PT Century Healthcare as President Director.

Reynaldo Manalac Cruz

Chief Operating Officer

Reynaldo Manalac Cruz

Chief Operating Officer

Reynaldo Manalac Cruz graduated Bachelor of Industrial Engineering from the University of Santo Tomas Philippines. Since 2018 until now he appointed as Chief Operating Officer in the Manufacturing Business located in Semarang. Previously in 2015-2018 he worked at Alliance One Apparel Co., Ltd - Vietnam as Operation Director. In 2004 - 2014, he was with Nice Apparel Group in Thailand as Quality Director (Nike & Adidas)

Cecilia Hasan

Chief Financial Officer

Cecilia Hasan

Chief Financial Officer

Cecilia Hasan completed her Bachelor in Accounting at University of Trisakti and earned a Master of Commerce in Accounting and Finance at Macquarie University Sydney. Since 2020 until now she serves as Chief Financial Officer for Manufacturing Business unit located in Semarang and Retail Business Unit in Jakarta. Previously, in 2019-2020 she was the Chief Financial Officer at PT Champ Resto Indonesia. Earlier between 2017-2019 he led PT Kirana Megatara, Tbk as Finance Control, Procurement and Insurance Division Head. In 2008 - 2017, she was with PT TAEL Management Indonesia as Senior Vice President.

MARGARET VIKTA

Chief Supply Chain Officer

MARGARET VIKTA

Chief Supply Chain Officer

Margaret Vikta completed her Bachelor's degree in Economic Management at the University of Tanjungpura and earned a Master's degree in Strategic Management at Prasetya Mulya Business School. Starting in 2025, she has served as the Chief Supply Chain Officer in the Manufacturing Business unit located in Semarang. Previously, from 2022 to 2023, she was the Vice President of PT Adis Dimension Footwear. From 2017 to 2021, she served as the President Director of PT Adis Dimension Footwear, and from 2018 to 2023, she was also a Commissioner at PT Rubber Pan Java.

Simon Gerry

Chief Marketing Officer

Simon Gerry

Chief Marketing Officer

Starting in 2025, Simon Gerry has served as the Chief Marketing Officer in the Manufacturing Business. Previously, from 2021 to 2024, he served as the Marketing Advisor for the Manufacturing Business. Before that, he was the CEO of YMT Group. From 2010 to 2014, he was the Operations Director of Alliance One, Vietnam. Additionally, from 2007 to 2010, he joined Puma as the Country Manager for India and Bangladesh.

RETAIL AND UNIFORM

Daniel Tirta Kristiadi

CEO/President Director

Daniel Tirta Kristiadi

CEO/President Director

Daniel Tirta Kristiadi completed his Industrial Engineering education at National Chiao Tung University Taiwan and earned a Master of Business Administration at Macquarie University Sydney. In the resent he serve as Chief Executive Office and President Directorr of Binabusana Group. Previously, in 2012-2018 he was the Managing Director of PT Kirana Megatara. Earlier between 1998-2011 he led PT Century Healthcare as President Director.

Fran Purnama Wijaya

Chief Financial Officer

Fran Purnama Wijaya

Chief Financial Officer

Fran Purnama Wijaya earned a Bachelor's degree in Accounting at Tarumanegara University. Starting in 2025, he has served as the Chief Financial Officer for the Fashion Retail & Uniform Business located in Jakarta. Previously, he served as the Chief Supply Chain & IT Officer for the Manufacturing Business located in Semarang. His career journey includes serving as the Head of the Internal Audit & Risk Management Division at PT Triputra Investindo Arya from 2006 to 2019. Additionally, from 2014 to 2017, he supervised the Internal Audit & Operational Support team at PT Puninar Logistik. From 2018 to 2022, he joined PT Apparel One Indonesia as the Head of the Finance & Accounting Division.

BOARD OF COMMISSIONERS

Apparel Manufacture

Danny Rachmat

President Commissioner

Danny Rachmat

President Commissioner

Danny Rachmat earned a Bachelor's degree in Business Administration from the University of New York, USA. Since 2019, he has served as President Director of PT Binabusana Internusa, and in 2023, he became President Commissioner of Binabusana Group. He is also a commissioner in various companies under the holding.

Hadi Kasim

Commissioner

Hadi Kasim

Commissioner

Hadi Kasim earned his bachelor degree in Architecture from FH Rheinland Mainz Germany. He also studied Project Management at Technische Hochschule Braunschweig Germany. Having spent his early career in several companies in different industries, he is currently Director & CEO PT Triputra Investindo Arya, Commissioner at PT Triputra Persada Rahmat, PT Daya Adicipta Mustika, PT Triputra Agro Persada and many other companies

RETAIL AND UNIFORM BUSINESS

Danny Rachmat

President Commissioner

Danny Rachmat

President Commissioner

Hadi Kasim

Commissioner

Hadi Kasim

Commissioner

Prof. Dr. Didik Junaedi Rachbini

Commissioner

Prof. Dr. Didik Junaedi Rachbini

Commissioner

Didik Junaedi Rachbini got his bachelor degree from IPB Bogor majoring in agricultural management and economics. Also, he has acquired M.Sc. dan Ph.D. from Institute of Graduate Studies, Central Luzon State University in the Philippines, majoring in community and rural development study. Since 2017 he was appointed as commissioner in PT Binabusana Internusa. He is also an academician in University of Indonesia and Mercu Buana University. In 1997-2004, he was the vice principal of the latter university. Political career highlight comprises of Member of People's Consultative Assembly of Indonesia (MPR) 1998-1999, Member of KPPU 2000-2004, Member of the House of Representative (DPR) 2004-2009, Head of Commssion VI in DPR 2005-2007, and also Deputy Head of Commision X in the House

Antonius Joenoes Supit

Commissioner

Antonius Joenoes Supit

Commissioner

Antonius Joenoes Supit is currently the commissioner of PT Binabusana Internusa since 2016, he is also the chairman of PT. Sierad Produce. Tbk since July 2006 and Commissioner of PT Adis Dimension Footwear since 2000. Notable organization involvements are, Vice Chairman of the National Remuneration Council since 2012, treasurer of Centre of Strategic and International Studies (CSIS) since 2012. Head of APINDO since 2004.